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Nike Inc donates $4mn for Hurricane relief efforts

Sep '05
Oreland based famous footwear seller Nike Inc's announced that the company's support of Hurricane Katrina relief efforts has topped $4 million in cash and product donations to on-the-ground efforts in Louisiana and Mississippi, as well as the company's backyard communities in which evacuees are beginning to or may relocate.

"Beyond our immediate $500,000 cash donation to the American Red Cross, we've provided more than $3.5 million in products and are continuing to identify the most effective ways of offering immediate and long-term support for those affected by Hurricane Katrina," said Molly White, Nike's Director of U.S. Community Involvement. "Our relief efforts are aimed at addressing the needs of our affected employees and their families, as well as supporting broader community needs focused on relief and rebuilding."

On August 31, Nike made an immediate cash donation of $500,000 to the American Red Cross. The company also is encouraging visitors at its Nike.com and Nikebiz.com Web sites to donate to the American Red Cross. All 106 Nike U.S. retail locations, with the exception of Gulfport, are accepting customer donations to the Red Cross Disaster Relief Fund. As of September 12, Nike customers have given more than $59,000.

Through company distribution centers in Tennessee and Oregon, Nike employees have shipped more than $3.5 million in product to Gifts-in-Kind and other organizations for evacuees of the hurricane. The product donations include the $500,000 in sports equipment such as soccer balls, footballs, baseballs and gloves, as well as shorts and shirts to the Bush-Clinton Katrina Relief Fund. The company's product donations will be received by various relief centers in Houston that are housing approximately 24,000 evacuees.

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