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Alberto-Culver in Simple (UK) deal

15 Dec '09
3 min read

Alberto Culver Company a leading manufacturer and marketer of beauty care brands including TRESemme, Alberto VO5, Nexxus, St. Ives and Noxzema announced that they have entered into an agreement to acquire Simple Health & Beauty Limited, a leading U.K. based skin care company, from Duke Street, a mid-market private equity fund.

Highlights:

• Simple, a strong skin care brand with a unique market position that is distributed in mass outlets, is the second largest skin care brand on a value share basis in the U.K., Alberto Culver's largest foreign market.
• Estimated net sales for calendar year 2009 are approximately 65 million pounds Sterling and the business has an outstanding track record of growth.
• Strong gross margin and operating margins, accretive to Alberto Culver's current margin profile.
• Purchase price is 240 million pounds Sterling, approximately 11.0 times estimated calendar year 2009 EBITDA, and will be paid substantially from existing cash.
• Expected to close by the end of the calendar year.

Commenting on the announcement, Alberto Culver President and Chief Executive Officer V. James Marino said, "I am very pleased with the opportunity to complete a transaction that gives us a brand well known and respected in its market and a business that will be immediately accretive for Alberto Culver. Simple is a brand that we have followed for a long time due to its strong, differentiated positioning in the skin care category. I've admired the tremendous job that the management team has done in growing the business and we'll continue to leverage Simple's brand strength to drive future growth. This transaction reaffirms our overall focus on beauty care while moving us an important step forward in executing our strategy of expanding and strengthening our skin care portfolio."

The scale of the business, the awareness levels of the brand and its differentiated positioning all match the Company's strategic criteria in evaluating acquisition opportunities. After closing, Alberto Culver will become the number two manufacturer in the U.K. in skin care to complement its existing number two position in hair care.

Mr. Marino added, "This is a great acquisition for Alberto Culver, not only from a strategic standpoint, but from a financial perspective as well. This transaction will allow us to efficiently deploy our cash to enhance shareholder value."

Carol Lavin Bernick, Executive Chairman of the Company, said, "I am very pleased with this opportunity to acquire such a well known and respected brand in our largest foreign market. It reaffirms our focus on beauty care and provides us with a terrific opportunity to execute our strategy of expanding and growing our skin care portfolio."

Duke Street is a leading mid-market private equity fund investing in the U.K. and France with approximately euro 2 billion in funds under management. It specializes in supporting management teams to transform their business.

Alberto-Culver Company

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