Fior collections pay fabulous tribute to femininity, says Damas

24 Jun '10

2 min read

Fior collections pay brilliant tribute to a woman's aspirations, says Damas, the international jeweller based in the Middle East. Well known as the original floating diamonds brand, its jewels are fashioned in elegant 18k gold settings showcasing diamonds in a unique fashion that maximises their brilliance. Eye catching creations, Fior's diamond pendant chains and earrings are both tantalizing and magical, designed to complement today's lifestyle and which you'll discover are simply perfect for any traditional or modern attire.

The secret to Fior's special sparkle is that unlike other diamond jewellery, Fior diamonds are not held by prongs, channels, walls or metals. It uses a special setting technique that exposes the entire diamond through a transparent carbon material and allows light through to emit the most brilliant sparkle. Fior jewels are created using a special diamond setting technique that is backed by more than two decades of pioneering research.

Ajay Pandey – GM Category & Marketing Head, Damas Jewellery said, "Fior jewels blend fluid lines with exquisite detail to capture a woman's most subtle emotions, presenting jewels which can complement her mood and her attire. Damas assures jewellery lovers of the highest quality standards with Fior's hallmark of authenticity in every creation. As its diamonds are placed in a unique setting, their natural brilliance is enhanced to the highest level. Fior is a brand which is much sought after and is one of Damas' most popular ones."

Discover the magic of Fior's floating diamond jewellery collections now available at Damas outlets across the UAE.

Damas Jewellery LLC

More Damas Jewellery LLC News... More Fashion News - United Arab Emirates...