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'On-demand service could also be applied to mass market'

27
Jun '20
Pic: Shutterstock
Pic: Shutterstock
The on-demand service could be applied to not only the luxury end of the market, but also the mass market. With all the advanced technologies blooming in the market, the digitisation of the garments, fabric, and body could cut the design and development costs enormously, says Rick Yu, CMO and co-founder of 3D fashion technology solution provider TG3D Studio.

Fashion designers need to "decide on an e-commerce or social media platform to launch their designs before manufacturing a single piece of garment. Let the customers interact, make comments, share, and then pre-order everything. The same process could be applied to mid-price brands, premium brands or luxury brands," Yu says in the June 2020 edition of Fibre2Fashion.

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