;
Home / Knowledge / News / Fashion / 'Sportswear is much more mainstream than earlier'
'Sportswear is much more mainstream than earlier'
20
Jul '18
The business of sportswear has evolved at a fast pace over the years. From being a niche sector meant for the upwardly mobile, sportswear has a mass appeal now and is much more mainstream than it was earlier, according to the head of Alcis Sports, an Indian performance wear brand. There is a massive surge in demand for quality sportswear across India.

Alcis Sports is a brand that has been formed to tap into the emerging athleisure segment in the country as more and more Indians are getting health- and fitness-conscious, said Roshan Baid, MD of the company, while speaking to Fibre2Fashion.

“The availability of products catering to this segment is only at the extreme ends of the spectrum-either expensive and high on quality or affordable, but low on quality. It is this fact that propelled us to launch Alcis Sports. For the fitness conscious Indian, we wanted to be the viable alternative that offers world class quality backed by the best of apparel technology, yet at a price point that isn't a deterrent,” stated Baid.

Alcis Sports initially started as an online-only presence because of the scalability that the online channel offers so that it could launch and expand quickly. Post its initial success in the online model, it has been aggressive on the offline front as well and now has presence in almost all large format retail outlets.

“This year we have opened four retail stores, first one being opened at Kochi and then Guwahati, Mumbai and the recent one in Delhi. As you can see, we have been taking a step-by-step approach of increasing our footprint and sales channels. I don't agree that a consumer is not looking for our exclusive outlet, because the traction and response we have seen in our own outlets tells a different story,” he added.

The sportswear manufacturer is also committed to being a green company. The idea for its Wonder Tee and Wonder Polo range was born from the growing need of making environment-friendly products. The company is looking to grow the R-PET apparel category by 4-5 times by 2020 by creating awareness among people. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


Must ReadView All

Government notifies 207 HSN Codes as technical textiles

Textiles | On 19th Jan 2019

Government notifies 207 HSN Codes as technical textiles

The government of India has notified 207 HSN Codes as technical...

India's RBI eases ECB norms, lifts sector-wise limits

Textiles | On 19th Jan 2019

India's RBI eases ECB norms, lifts sector-wise limits

The Reserve Bank of India has come out with a new external commercial ...

Two US senators introduce Cambodian Trade Act of 2019 bill

Apparel/Garments | On 19th Jan 2019

Two US senators introduce Cambodian Trade Act of 2019 bill

Two US senators recently introduced the Cambodian Trade Act of 2019...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search