Home / Knowledge / News / Fashion / 34 Moldova, Belarus fashion brands ready to expand in EU

34 Moldova, Belarus fashion brands ready to expand in EU

Jun '20
Pic: Shutterstock
Pic: Shutterstock
Thirty four fashion brands from Moldova and Belarus are eager to enter the European fashion market through their participation in the Ready to Trade project of the European Union’s (EU) Centre for the Promotion of Imports from Developing Countries (CBI) in collaboration with the International Trade Centre (ITC) and are receiving assistance from sector experts.

The Hague-based CBI initiated the project two years ago, when the Moldovan and Belarusian fashion brands with the most potential on the European market were selected.

The 34 brands are diverse, from ladies fashion and bridal fashion to children’s clothing and industrial clothing. They are successful in their own countries and have done well in neighbouring countries as well.

The brands needed assistance because of several reasons, according to Afke van der Woude, the project’s programme manager. Conducting business in Western Europe is different from the same in Russia. The requirements and tastes vary as well; for example, the fit in the Netherlands and Germany is different from that in the Eastern Bloc. The collections often also feature different colours, explains Van der Woude.

The Ready to Trade project offers training to entrepreneurs in the skills they need for export. The brands recently received help from three Dutch fashion experts with developing their collections, as well as the ins and outs of corporate social responsibility, according to a British media report.

The plan was for the brands to have their own stand at a trade fair this summer, but the corona crisis threw cold water on that. Coaching and training sessions continue online.

The brands from Moldova include Alina Art (company is Alina Bradu), Etnika, Vistline, Maxikids (company is Zivax Maxi), Sophie (company is Sophie Design), Julia Allert (company is Allet & Co), Premiera Donna and Georgetta Mir.

The Belarussian brands include Belarusachka, Balunova Fashion Design Studio, Lakbi, Lea Lea, Nelva, Panda, Vladini, Bell Bimbo and Vesnaletto.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: UNFCCC / Alyssa Strohmann / Unsplash

Fashion | On 17th Jun 2021

Over 70% UN Fashion Charter signatories submit disclosures in 2020

For the 2020 reporting cycle, over 70 per cent of signatories to the...

Pic: Shutterstock

Apparel/Garments | On 17th Jun 2021

Prime Content| Bangladesh apparel exports jump 11.1% in July-May FY21

Readymade garment (RMG) exports from Bangladesh increased by 11.1 per ...

Pic: Bierrebi

Textiles | On 17th Jun 2021

India emerging as main hub for manufacturing in Asia: Bierrebi

The size of the machinery market in India is vast and it enjoys...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search