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5 start-ups in Kenya's 3rd Fashion Product Lab

Aug '19
Pic: Shutterstock
Pic: Shutterstock
Metta Nairobi, in partnership with Hivos East Africa, will bring five fashion start-ups to Nairobi for its third boot camp programme, Fashion Product Lab 3.0, an 8-week intensive program helping entrepreneurs in the fashion industry launch their brands into local and international markets. The start-ups were selected from 300 applicants from across Kenya.

The programme, which begins this month, also helps the start-ups develop new and diverse product lines.

Metta was created by entrepreneurs to drive knowledge sharing, innovation and business. Hivos is a development aid organisation headquartered in The Netherlands.

The 2019 participants will engage with high-profile speakers, experts, mentors and a global network of support throughout the programme and will access the Metta space in Nairobi and the global Metta community, according to East Afrian media reports.

The Fashion Product Lab 3.0 will conclude in a Fashion Runway in September, where entrepreneurs will pitch their companies. They will also showcase their collections for funding and partnerships.

The five start-ups are The Urban Gents Ltd (TUG) by Collins Karanja, Naivaa Apparel by Joel Meshak, Yvonne Asunah Kenya by Yvonne Asunnah, Chicolatta by Dorothy Ochieng and Caverroh by Carole Mwangura.

TUG is a fashion brand started this year to bring inclusivity, diversity and creativity in the local fashion scene. Naivaa Apparel seeks to create unique urban pieces and build an identity that reflects and resonates with the Nairobi culture.

Yvonne Asunah Kenya specalises in contemporary unisex designs, predominantly working with local African prints with a modern western twist. Both Chicolatta and Caverroh offer design apparel for women. (DS)

Fibre2Fashion News Desk – India

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January 2022

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