American clothing brand Aéropostale has opened its first store in India with its first flagship shop at Select City Walk in New Delhi in collaboration with Arvind Lifestyle Brands.
Inaugurated by Bollywood actress Sonam Kapoor, the store offers a wide range of clothing and accessories from their fall-winter 2015 collection for men and women, the media has reported.
“We are excited to bring Aéropostale, the iconic American brand to India’s youth. We are thrilled to have partnered with Arvind Lifestyle Brands Limited. Arvind brings tremendous knowledge and expertise to building brands and operating licensed stores in India ,” Kenneth Ohashi, senior vice president, International and Global Licensing at Aéropostale, Inc. said in a statement.
A brand known for its jeans, hoodies and t-shirts, Aéropostale will target 14 to 25 year old young women and men in India.
“India is expected to become the world’s youngest emerging economy by 2020, with around 64 per cent of its population in the working age group. Having understood this, we are glad to add power players like Aéropostale as additions to our already fast growing fashion portfolio. This young consuming class has new aspirations and is more open to experimenting with fashion brands,” said J Suresh, MD and CEO of Arvind Lifestyle Brands Ltd.
Aéropostale‘s expansion plans include the opening of approximately 30 standalone stores and 25 shop-in-shop locations over the next three years, the statement said.
New York-headquartered Aéropostale is the latest among foreign brands to open a shop in India. Another American brand, Gap, and Swedish multi-national retail-clothing company H&M recently launched their India operations as they opened their first stores in New Delhi. (SH)
Fibre2Fashion News Desk – India