Abhishek Tibrewal wins Liva Protégé 2017

15 Dec '17

2 min read

Abhishek Tibrewal bagged first prize at Liva Protégé 2017

Budding fashion designer Abhishek Tibrewal has been announced as the winner of Liva Protégé 2017, a unique talent hunt competition which gives young fashion designers an opportunity to showcase their creativity. The third edition of Liva Protégé received over 3,000 applications from more than 190 fashion design institutes across the country.

The young designers showcased 5 evening ensembles designed by them at the finals that were judged by the eminent jury comprising of Bollywood actor Esha Gupta, sustainability and social change advocate Parveen Dusanj and Narendra Kumar Ahmed (Nari), creative head, Amazon Fashion.

"In line with the Aditya Birla Group’s philosophy of nurturing and promoting young talent, we embarked on the Liva Protégé initiative. The vision was to have young designers sculpt their designs in manifold ways for Liva and also provide them a launch platform for their future enterprise. I believe that designers bring creative thoughts into action, which is a key differentiator in the Textile value chain and therefore critical to success of the Indian industry on global platform," said Dilip Gaur, business director, pulp and fibre business, Aditya Birla Group and managing director Grasim Industries said.

"The third edition of Liva Protégé has had a record participation and has grown to become a much sought out competition in the short duration with fashion institutes and students. This year’s highlight is our exclusive association with Amazon Fashion that will enable these designers to launch their winning Liva Protégé collections on Amazon.in, thereby giving them a unique opportunity to build and market their brands," said Rajeev Gopal, chief marketing office, pulp and fibre business, Aditya Birla Group.

"We remain strongly invested in creating the right infrastructure to help create position and highlight designers/brands to Indian customers. By giving this exposure to the Liva Protégé 2017 winners, Amazon will not only allow them accelerate their career growth but also give them an opportunity to focus on their inherent talent and build national brands. As part of The Designer Boutique at Amazon.in, we want to identify young designers and give them an opportunity to reach millions of our customers, and in turn help us democratise designer wear and make the segment more affordable in India," said Arun Sirdeshmukh, Business – head, Amazon Fashion. (RR)

Fibre2Fashion News Desk – India

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