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ADC Awards to recognise creativity in Fashion Design

Nov '18
Courtesy: One Club
Courtesy: One Club
For those in fashion addressing the industry’s sustainability issues, the ADC 98th Annual Awards has included a Design for Good category to recognise creativity and innovation in that critical area. Categories within the discipline include design in womenswear, menswear, unisex, denim, streetwear, sportswear, childrenswear, accessories, footwear and costumes.

A Fashion Design-Craft section will judge excellence in patterns/textile design, construction, use of technology, eco-friendly/sustainable fashion and low-budget design. Winners will be announced at the ADC 98th Annual Awards ceremony on May 6, 2019. ADC Annual Awards will provide more than just a global spotlight for fashion creatives.

ADC Annual Awards is one of the world’s longest-running and most prestigious global competition celebrating excellence in craft and innovation in all forms of design. Established nearly a century ago by the legendary Art Directors Club, the ADC Annual Awards is a part of The One Club for Creativity, the world’s foremost non-profit organisation celebrating creative excellence in all forms of advertising and design.

Fashion Design entries will be judged by a dedicated jury of fashion industry creative experts, to be announced shortly, who will select the best work from around the world. The ADC Annual Awards is widely recognised for selecting judges who are true artists who will focus on excellence in craftsmanship above all other aspects.

"At a time when fast fashion has become more pervasive, we believe it’s still important to recognise and celebrate those in fashion who are dedicated to the highest levels of painstaking craftsmanship, artistry and innovation," said Michael O’Rourke, executive director, ADC. "This new discipline allows creatives in fashion to be recognized and celebrated on the same global stage as our winners in all other types of design from around the world. It also provides them with a platform to draw inspiration from top creatives in other fields and potentially make connections that can propel their work and careers to new heights."

The global competition is open to firms of all sizes, and uses a special tiered pricing structure to make it more affordable for small studios and independent/freelance designers to participate. Costs vary depending on size: studios with between 2-20 employees get a discount on standard entry fees (amount varies by discipline), while independent/freelance creatives and one-person shops are eligible for an even greater reduction.

Participation in the programme also benefits the creative community at large by helping fund more than two dozen education, professional development, gender equality and inclusion and diversity programmes for those in design and advertising.

"As a non-profit organisation, our mission is support and celebrate the success of the global creative community," said Kevin Swanepoel, CEO, The One Club for Creativity. "Revenue generated from our global awards shows is directed right back into the industry to produce relevant education and professional development programing for creatives at all levels of experience." (RR)

Fibre2Fashion News Desk – India

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