Home / Knowledge / News / Fashion / Adidas Originals launches silhouette, P.O.D. System
Adidas Originals launches silhouette, P.O.D. System
19
Jul '18
Courtesy: Adidas Originals
Courtesy: Adidas Originals
Adidas Originals has launched its newest silhouette, P.O.D. System, an inspiration from Adidas' 90s 'Point of Deflection System' technology. Engineered with a podular sole unit, the silhouette features a new tooling built for creating natural motion, flexibility and comfort. In order to reimagine the future, the system represents a new standard in footwear.

To celebrate the launch, a group of global creators including Victor Ma, Cali Thornhill DeWitt, and others were invited at the P.O.D.S. Maker Lab. Led by the Adidas Originals design team, guests were given the opportunity to experience the adidas Originals design process first hand. Guided by senior vice president of design Nic Galway, head of product Morgan Boeri, and design director Remy Eyraud, the guests took inspiration from the industrial setting in order to create unique interpretations of the P.O.D. System.

The attendees were encouraged to mix and match P.O.D.S. components with classic originals elements. Utilising various machinery onsite - from laser etching and heat press, to a custom chainstitcher that added a handcrafted touch, the guests were immersed in the full footwear experience. Adidas Originals designers, customisers, and local makers and students supported the creatives throughout the workshop and assisted them in crafting a one-of-a-kind shoe, Adidas Originals said in a press release. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search