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Adidas Originals launches silhouette, P.O.D. System
19
Jul '18
Courtesy: Adidas Originals
Courtesy: Adidas Originals
Adidas Originals has launched its newest silhouette, P.O.D. System, an inspiration from Adidas' 90s 'Point of Deflection System' technology. Engineered with a podular sole unit, the silhouette features a new tooling built for creating natural motion, flexibility and comfort. In order to reimagine the future, the system represents a new standard in footwear.

To celebrate the launch, a group of global creators including Victor Ma, Cali Thornhill DeWitt, and others were invited at the P.O.D.S. Maker Lab. Led by the Adidas Originals design team, guests were given the opportunity to experience the adidas Originals design process first hand. Guided by senior vice president of design Nic Galway, head of product Morgan Boeri, and design director Remy Eyraud, the guests took inspiration from the industrial setting in order to create unique interpretations of the P.O.D. System.

The attendees were encouraged to mix and match P.O.D.S. components with classic originals elements. Utilising various machinery onsite - from laser etching and heat press, to a custom chainstitcher that added a handcrafted touch, the guests were immersed in the full footwear experience. Adidas Originals designers, customisers, and local makers and students supported the creatives throughout the workshop and assisted them in crafting a one-of-a-kind shoe, Adidas Originals said in a press release. (RR)

Fibre2Fashion News Desk – India


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