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Adidas, Prada announce new partnership

Nov '19
Pic: Adidas
Pic: Adidas
Italian brand Prada and Germany-based Adidas recently started a partnership to investigate the realms of heritage, technology and innovation, and challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both to re-engineer timeless icons, and leverages technological footprint of both to innovate.

The path is an evolving and dynamic structure composed of key milestones, marking a significant departure from existing patterns while building on the houses’ strong milieu of shared approaches and pursuits, according to a press release from Adidas.

This collaboration is built on an authentic fusion of fashion and performance. A joint passion for the universe of sport is at the heart of this creative partnership.

The Luna Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s Cup, is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing.

The houses have also begun to explore their monumental archives. The first step of this shared journey will debut this year, with the release of two limited-edition Prada for Adidas styles that draw on the rich patrimony and iconography of both labels, representing a tribute to timeless classics.

The first iteration will launch for men and women globally in December 2019, marking a special partnership in both creation and manufacture, as these limited-edition styles will be made entirely by Prada in Italy.

Fibre2Fashion News Desk (DS)

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