Home / Knowledge / News / Fashion / Aditya Birla group signs exclusive deal with Ted Baker
Aditya Birla group signs exclusive deal with Ted Baker
05
Nov '16
Courtesy: Ted Baker
Courtesy: Ted Baker
Fashion lifestyle entity Aditya Birla Fashion and Retail Ltd (ABFRL) has entered into an agreement with London based fashion brand Ted Baker to bring the 'No Ordinary Designer Label' luxury brand to India. This luxury brand famous for its distinctive use of design and colour, will offer menswear, womenswear and accessories to Indian consumers.

“We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. This unique partnership will enable our consumers to explore a whole new world of creativity in fashion for men and women,” said Ashish Dikshit, business head, ABFRL.

Ted Baker's menswear merchandise is a celebration of fashion and contemporary British spirit and a reflection of popular culture with a sense of style and humour. Its womenswear line has a fresh and feminine mix of exquisite European elegance with London flair with emphasis on surface decoration.

The sophisticated and high-quality brand is known for its subtle embroidery, use of the finest fabrics, amusing notes on the packaging and irreverent window schemes. It has over 500 stores across Europe, the US, Canada, Australia, Asia, China, South Africa and the Middle East.

“Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted's irreverent sense of humour and a firm commitment to good old-fashioned valuesTed is proud to be partnering with ABFRL to bring something new to customers in India,” said a representative from Ted Baker.

ABFRL's portfolio of brands spans luxury, premium, sub-premium and fast fashion segments. The addition of Ted Baker will further augment ABFRL's position in the affordable luxury space giving its discerning customers a true taste of high end fashion. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search