Home / Knowledge / News / Fashion / Aditya Birla's home brand abof now available on Amazon
Aditya Birla's home brand abof now available on Amazon
28
Sep '16
Courtesy: Amazon.in
Courtesy: Amazon.in
Amazon.in today announced the launch of Aditya Birla’s own label, abof, on Amazon Fashion. This is abof’s first foray online besides its own portal and is aimed to provide customers easy access to the brand. With the availability of abof’s latest apparel collection, Amazon Fashion strengthens selections across all price points ahead of the festive season.

Abof’s collection on Amazon Fashion includes over 1200 products in apparels. The collection will soon expand to offer footwear and accessories as well.

“Our mission is to provide for our customers a wide selection of products and a fast, easy, convenient, trusted and reliable shopping experience on our platform. This launch from the house of Aditya Birla Group further enhances selection on Amazon Fashion that already includes brands from Madura Garments and Pantaloons. Also, it reinforces our commitment to offer a width of choice, across price spectrum, to suit varied preferences of our customers. As the apparels category continues to show huge growth momentum for us, we are excited to launch abof first on Amazon Fashion to further delight our customers this festive season, “said Arun Sirdeshmukh, Head, Amazon Fashion, India.

Prashant Gupta, president and CEO, abof.com, said, “Amazon has built an enviable reputation for outstanding customer experience within a short time which marries beautifully with our theme and hence partnering with Amazon was the natural choice for us. abof branded products have done exceptionally well within a short span of time on abof.com with each of our collection being a runaway success. We aim to increase the accessibility of abof branded products to a new and wider user base through our partnership with Amazon.in.” (HO)

Fibre2Fashion News Desk – India


Interviews View All

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search