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Air, the theme of Neonyt for 2020

Dec '19
Pic: Messe Frankfurt
Pic: Messe Frankfurt
“Air” is the overarching theme of tradeshow and communication platform Neonyt for the year 2020. Neonyt is being held from January 14 to16 during the Berlin Fashion Week. There will be almost 200 fair fashion labels, more than 50 talks, panels and conversations at the hub for fashion, sustainability and innovation which is organised by Messe Frankfurt.

Fashion players from Armedangels and H&M to ISKO and Katag to Mey, Nudie Jeans and the United Nations , as well as partners like republica, Textile Exchange and Hessnatur will attend the event.

On the Fashionsustain stage, Dr. Daniel Terberger, chairman of Katag, will speak on the sustainability understanding of the biggest German fashion service provider. There will be a panel discussion on “SDGs X Fashion – The UN’s Fashion Industry Charter for Climate Action” which will have participation from Lucie Brigham, chief of office for the United Nations Office for Partnerships, Zachary Angelini, environmental stewardship manager at Timberland, Alexander Gege, manager Sustainable Business Development at the Otto Group, and Harold Weghorst, global vice president Marketing at Lenzing.

Panel discussion on “Defining Sustainability – Looking Back from a Future Now” will have speakers like Anosha Wahidi, head of Division at the German Federal Ministry for Economic Cooperation and Development (BMZ) and significantly involved in the concept development of the Grüner Knopf certification, Kate Heiny, director of Corporate Responsibility at Zalando, Malin Viola Wennberg, communications manager at Swedish think-tank Mistra Future Fashion, and Rebecca Freitag, UN Youth Ambassador.

The event will also have discussions on “Denim Collaborations – How to Build a Real Value Chain?” and the “Virtually Fashionable – and Sustainable?”

For the second time, Neonyt will be bringing together pioneering retailers in the Fashionsustain Forum, which will have a special retail focus, and discuss topics such as Capsule vs Holistic, Retail vs E-tail, Sharing Economy, and Good Corporate.

On January 15, 2020 the forum will be transformed into a place of intensive exchange. There will be five parallel briefings. Certification bodies and NGOs will give insights into their latest developments, while best-practice examples from the retail and manufacturing industries will show specific examples of use. Topics such as “HIGG Index for Retail”, and “circularity.ID - The Open Standard for Data-Driven Circularity in Fashion” will be thoroughly discussed. Additional sessions will be led by representatives from Climate Partner and the Global Organic Textile Standard (GOTS).

Successful format Prepeek is entering into its next round: on all three days of the tradeshow, different looks – compiled from the sustainable collections of the exhibitors – can be professionally styled and photographed in a special area. Talks on topics related to influencers, social media and trends, as well as interactive events will ensure a good balance of awareness and receptiveness. At the focus of the Prepeek talks are topics like sustainability from the consumer perspective and the aspect of mindfulness – Nudie Jeans is offering a repair service, vegan studio Herr Fuchs and Frau Bär will be doing tattoos and OGNX is inviting people to take part in its yoga sessions.

“Changing fashion together. That is our vision. Through collaboration and innovation, sustainability and technology. Our mission is clearly defined – we are the leading event, the catalyst and the facilitator for the sustainability topics currently transforming the fashion and textile industry,” says Thimo Schwenzfeier, show director of Neonyt. “Our hub concept brings together business, inspiration, knowledge, fun and community in Hangar 4 of Berlin’s decommissioned Tempelhof Airport. The hub is made up of the Neonyt Trade Fair, multidisciplinary conference Fashionsustain, the editorial Neonyt Fashion Show, Showcases, influencer and blogger format Prepeek, networking events and the Neonyt Party. And the range of topics will be as just as broad and diverse in January,” adds Schwenzfeier.

Fibre2Fashion News Desk (SV)

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