Home / Knowledge / News / Fashion / Allume introduces on-demand personal shopping service
Allume introduces on-demand personal shopping service
20
Oct '17
Courtesy: Allume
Courtesy: Allume
Allume has launched an on-demand personal shopping service - a personalised, one-on-one experience that uses data to match women with expert stylists with similar tastes. Stylists get to know their clients and shop the entire Internet to find clothing and accessories for their clients. A customer using the service is connected with her own personal stylist.

Founded by e-commerce veteran Mauria Finley, whose last startup, Citrus Lane, a subscription service for young families, was acquired by Care.com, Allume addresses a major need. The Internet has disrupted traditional retail, but the explosion of new brands and shopping sites makes it difficult for customers to find items they love on their own. Current subscription services automatically send customers boxes of clothing chosen mostly by algorithms, but many items are not a good match for the customer and are returned.

Each customer using the Allume service is connected with her own personal stylist who conducts an introductory consultation on goals, style, body shape, and budget and then shops the entire web to find clothing and accessories. Stylists creates a virtual Lookbook to share with the client via text and email. The client is free to purchase what she likes, and the items ship directly from the retailer. She can continue working with the same stylist whenever she has another shopping need. Clothing prices are never marked up, and the service is essentially free -- customers pay a $20 fee that is refunded with purchase.

"Professional women with regular budgets want help with their shopping needs," explains Allume founder and CEO Mauria Finley, who previously led the Home and Fashion divisions for eBay, and also serves on the board of directors of Fossil Group. "But every woman is different. Allume uses data to match each customer with a stylist who 'gets her' and can serve as a long-term shopping partner. Our platform helps stylists quickly find and share clothes that could be a good fit, and we believe the direct human communication dramatically improves customer satisfaction with the experience and the clothing they buy."



Allume's marketplace business model provides unique benefits for customers and brands. Stylists can shop for their customers at virtually any store on the web, and are not limited to private labels or items in inventory. They can source clothing from top retailers across a variety of price points and brands. The Allume platform provides brands with new customer acquisition, repeat sales and valuable data insights.

Allume received $3 million in Seed funding from early stage investment firm True Ventures. "We believe Allume is creating a new business model in the $350 billion US market for apparel by using its platform to align shoppers, stylists, and brands and deliver a better experience for the many shoppers who are not satisfied with dragging friends around the mall, searching the Internet, or receiving mystery subscription boxes," said Ann Crady Weiss, venture partner at True Ventures. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search