The fashion studio is expected to increase the sellers reach to a wider audience, especially during Amazon Great Indian Festival Sale scheduled to be held from September 21-24. The studio is an extension of Amazon's imaging and cataloguing services that helps retailers with product photography at an economical price.
“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, head, Amazon Fashion India, in a statement. “With this studio we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online”.
The studio comprising 16 photography bays, ramp, presentation area and workspaces, will allow the fashion brand partners to create and edit images and videos and develop creative content with assistance from Amazon. The studio can be taken on rent by the fashion brands to present their latest styles and innovative ideas. It is also a platform to launch a new collection of a fashion brand and it can also be used to market their creations through fashion shows and other such events.
"We have photographers, models, stylists, video editors, and other resources. We are constantly looking at new ways of collaboration," said Sirdeshmukh. (RR)
Fibre2Fashion News Desk – India
Apparel/Garments | On 18th Sep 2018
US President Donald Trump escalated the trade war with China on...
Textiles | On 18th Sep 2018
Sunrise Bumi Textiles, one of the world's leading quality yarn...
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
We constantly communicate with employees at all levels
Setting up a brand for online selling is easy, but running the brand is not
J Korin started as a partnership firm with four powerlooms in the textiles ...
Surat-based Sunrise Imports & Exports Co is a manufacturer and...
<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...
Mr Ambrose Chan
DSG International (Thailand) PLC
A team of engineers at the Vanderbilt University has designed a smart...
About one in every 20 patients picks up an infection while hospitalised....