Besides Victoria's Secret, major apparel brands that featured in the rankings include Adidas, Nike, Levi’s, Under Armour, Ralph Lauren, Puma, American Eagle, Gap, J Crew, Nike, and Lululemon.
The retail segment rankings included major players like Target, Walmart, Ebay, H&M, Sephora, Nordstrom, Macy’s etc.
“We are thrilled to celebrate our 10th year of examining brands based on emotion. The concept of Brand Intimacy is important for marketers because emotion has been proven to drive purchase decisions, and long-term customer bonds. Our yearly study reveals the changing landscape including which brands or industries perform best against different demographics,” said MBLM managing partner Mario Natarelli in a media statement.
The top 10 most intimate brands 2020 for the US includes Amazon, Disney, Apple, Ford, Jeep, NETFLIX, BMW, Chevrolet, PlayStation. As per the survey, top intimate brands have double the number of consumers willing to pay 2 per cent or more.
Overall, the gaming brands ruled the rankings. The highlight of the survey remains that the millennials have found the strongbond with PlayStations and for GenZ Xbox is the ultimate thing.
MBLM, the brand intimacy agency, has been publishing the largest annual study of brands based on emotions since last decade. Brand Intimacy study is an emotional science that measures and analyses on the factors that takes into consideration the bonds that consumers develop with the brands they use more often, according to the agency.
For the 10th edition of the brand study, more than 6,200 consumers across the US, UAE and Mexico were surveyed. MBLM reviewed more than 20,000 qualitative brand stories, and over 200,000 brand evaluations.
Fibre2Fashion News Desk (DD)
| On 20th Apr 2021
The Australian Human Rights Commission has released new human rights...
| On 20th Apr 2021
Egypt is going full throttle with the construction of a textiles...
A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...
Blockchains will be in heavy use by early adopters by 2025
The pandemic has reinstated need for organised retail spaces in Tier II...
Wearables have very limited reach
Dhruv Toshniwal & Udit Toshniwal
Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...
Jaquard is a training institute providing a highly specialised training...
Founded by Chini Chouhan, her eponymous brand specialises in women's...
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
The Lenzing Group is an international company headquartered in Austria...
UK-based Directa Plus is one of the largest producers and suppliers...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
The creations by Aprajita Toor were born out of a deep desire to create...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to email@example.com.