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American apparel leader PVH reveals strategic leadership transition

09 May '25
3 min read
American apparel leader PVH reveals strategic leadership transition
David Savman & Eva Serrano. Pic: PVH/ Eva Serrano/LinkedIn

Insights

  • PVH Corp has named David Savman as global brand president of Calvin Klein, succeeding Eva Serrano, who will stay on as an advisor until year-end.
  • Savman, also PVH's global head of operations and chief supply chain officer, will retain his current role until a successor is appointed.
  • CEO Stefan Larsson cited Savman's leadership in brand building and operational excellence as key to Calvin Klein's growth.
PVH Corp. (NYSE:PVH) announced David Savman has been appointed Global Brand President, Calvin Klein, succeeding Eva Serrano. Serrano will remain with the company through the end of the year, serving as an advisor to support the transition.

Savman joined PVH in 2022 and has been instrumental in bringing together the company’s global brands, commercial teams and operating model to win with the consumer, building on decades of experience leading product-centric organizations. He currently serves as PVH’s Global Head of Operations and Chief Supply Chain Officer, and in 2024, also served as interim CEO for PVH Europe where he is credited with repositioning the region for growth. Savman will also continue in his current role until the company names a successor.

“As an integral part of the wider PVH+ Plan, and through Eva’s leadership, Calvin Klein has been aligned as one brand under a global vision, plan and team, with a strong foundation for future growth. We are thankful for Eva’s critical contributions on this journey,” said Stefan Larsson, Chief Executive Officer of PVH.

“With this foundation in place, we are now taking the next step in our growth journey as we further tap into Calvin Klein’s iconic DNA. David—with the Calvin Klein team around the world, including Jonathan Bottomley who has led the brand to unprecedented levels of consumer engagement, and Veronica Leoni who creates the aspirational halo for the brand—will further build out our product, marketing and marketplace strength to bring our brand vision to life,” Larsson continued. “David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter.”

“I’m thrilled to lead the talented Calvin Klein team. Together with our global partners, we have a powerful opportunity to build on the strong momentum underway by tapping into the brand’s iconic DNA to drive even greater desirability as we shape Calvin Klein for future generations,” said Savman.

“I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward,” commented Serrano.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

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