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American Eagle Outfitters introduces Offline by Aerie

29
Jul '20
Pic: Aerie/ Offline
Pic: Aerie/ Offline
What: American Eagle Outfitters announces the launch of Offline by Aerie
 
Company: American Eagle Outfitters
 
Collection: An activewear assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms and accessories
 
USP: The collection is uniquely designed for the Aerie girl’s slam dunks, slipups, the hell yeas, the ughs, the 5ks and the recovery days. The legging is soft and made of cotton, offering high-waisted and mid-rise options.
 
Available: Online at aerie.com and two retail store locations planned to open by the end of 2020
 
Bytes: “Health and wellness have always been at the core of Aerie’s mission as we’ve led the body positivity movement, inspiring and empowering women around the world to feel confident inside and out. Offline's unique take on active lifestyle products celebrates R life when some days you feel like you can take on the world and other days you need that extra push to get off the couch,” Jennifer Foyle, Aerie global brand president, said.
 
About Aerie: Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. Aerie believes in inspiring customers to love their real selves, inside and out.
 
About American Eagle Outfitters: It is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle and Aerie brands.

Fibre2Fashion News Desk (JL)


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