;
Home / Knowledge / News / Fashion / Americans plan to spend less on fashion in Autumn: survey

Americans plan to spend less on fashion in Autumn: survey

14
Sep '18
Americans plan to spend less on fashion in Autumn: survey
Affirm, the US firm founded by entrepreneur Max Levchin to provide fair alternatives to traditional credit, recently launched the ‘Shop with Affirm’ fall fashion campaign, while releasing findings of a survey on how Americans plan to shop and pay for apparel purchases this Autumn. The campaign aims at making great brands accessible to more customers.

Beginning September, Affirm will feature collaborating fashion and apparel brands across Instagram and its website, showing consumers where they can buy now and pay for purchases over time with Affirm.

Many fashion brands now allow customers to use Affirm to buy items with no interest, repaid in three easy monthly installments.

The campaign offers a transparent payment option that better aligns with shoppers’ cash flows and helps them budget for fall purchases, according to a press release from the company.

Affirm partners include Pat McGrath, Paul Evans, Swatch, Unique Vintage, White + Warren, Tamara Mellon, Tradesy, Longines, GOAT, Flight Club, Jomashop, Good American and John Hardy.

Affirm’s survey of over 2,000 Americans found that while Americans want to keep up with new trends, they’re planning to be more mindful of their spending this fall.

Seventy seven per cent of Americans are planning to purchase clothing, shoes or accessories this fall, with just over half (53 per cent) of them saying they plan to stock up on ‘everyday’ apparel items, the survey revealed.

However, 25 per cent of shoppers are planning to spend less this year than in previous years because they are prioritizing savings and earned less this year. Over half of shoppers plan to spend $300 or less and 58 per cent are planning to shop when they can take advantage of special promotions and sales.

Fifty one per cent still prefer to visit brick-and-mortar stores compared to 20 per cent who plan to shop online. While 62 per cent said it is important the product they purchase is sustainable and 77 per cent will pay more for sustainable items, 74 per cent said it is important the product is ethically made and the same number will pay more for these products.

Seventy per cent of shoppers are avoiding credit cards at checkout and they are not consumers with lower income levels or credits scores. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

British PM's Brexit divorce deal defeated in parliament

Textiles | On 16th Jan 2019

British PM's Brexit divorce deal defeated in parliament

British Prime Minister Theresa May's Brexit divorce deal was defeated ...

Garment industry in Laos continues to face challenges

Apparel/Garments | On 16th Jan 2019

Garment industry in Laos continues to face challenges

Apparel firms in Laos are facing several problems ranging from...

Courtesy: Indochino

Apparel/Garments | On 16th Jan 2019

Indochino to open 20 new showrooms in North America

Indochino, a leader in custom and made to measure apparel...

Interviews View All

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search