Home / Knowledge / News / Fashion / AMIDT Group partners French brand Mellow Yellow
AMIDT Group partners French brand Mellow Yellow
19
Apr '17
I Retail Co, a retail subsidiary of AMIDT Group has announced that it has entered into an exclusive strategic alliance with the world-renowned French designer brand Mellow Yellow. Under this alliance I Retail will invest $13 million in building this brand in the Middle East and the South Asian markets, and open exclusive retails stores across these regions.

Established in 2004, Mellow Yellow is a high-end French shoes and accessories designer brand. With its unique touch, it is a brand with a sense of humour that plays with the latest fashion trends. Mellow Yellow is a brand that draws inspiration from the sixties and comes up with exclusive fusion designs for the streets of Paris. I Retail with its marketing expertise in the market would be adding value and putting this cutting edge fashion brand on the shelves of these regions.

"This is a new market for us and through our tie-up with Mellow Yellow, we are trying to bring in a bubbly and fresh fashion in shoes and accessories to the Middle Eastern market. This partnership is to develop and spread the brand across the Middle East and the South Asian markets. This partnership is a stepping stone for development of an expanded network of stores in the Middle East," said Alireza Moghaddam, Chairman AMIDT Group.

"This partnership will be a success to the fashion industry in the Middle East and we aim to bring out the funkiest trends with our style of fusion and representation of British look to the New French Wave. We are constantly redesigning to make our accessories and shoes accessible. The AMIDT Group, with its strong presence in the Middle East will also add value to Mellow Yellow brand appeal in this market," said Magali Blanc, CEO, Mellow Yellow.

AMIDT group is a diversified conglomerate in the field of infrastructure, automobile components, retail, packaging, consulting and minerals and metals and with this tie-up, the AMIDT Group has ventured into the accessories sector of the fashion industry, adding one more asset  to its diverse business sectors. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives
Textile industry, India

The event should be organised every year

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search