Anavila opens first flagship store in Mumbai

Company: Anavila Misra 

Location: Khar West, Mumbai

Product profile: The store showcases the new AW 2016 collection with beautiful saris, tunics, kaftans, kurtas in handwoven fabrics, in natural indigos and hand block-printed designs. Apart from fashion accessories like neckpieces and handbags, store also displays a home décor and dinnerware line. The store also has collection of saris and blouses for little girls.

Catchment area: Premium/mass-premium

Store design | Interiors & VM | Fixtures: Similar to the brand's personality, the store stands in a serene street under the shade of old trees with several plants around it. The store also has a small design studio for interacting with customers with its corner being decorated with sari dolls.

About the company:

Anavila Misra, the designer, has been awarded for redefining the image of the sari into luxury pret. Her outfits in soft natural textiles, in subdued hues and languid silhouettes made of organic or linen material have been received well by the most discerning fashionistas.

Fibre2Fashion News Desk – India