Home / Knowledge / News / Fashion / Anushka Sharma is new face of Rupa's Softline

Anushka Sharma is new face of Rupa's Softline

21
Sep '18
Courtesy: Softline leggings/ Rupa & Company Limited
Courtesy: Softline leggings/ Rupa & Company Limited
What: Rupa & Company Limited announce Anushka Sharma as the brand ambassador for its premium leggings brand - Softline leggings.

Who: Anushka Sharma is a leading Indian actor.

The collection: Available in over 100 colours, the brand offers a variety of leggings and crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort. The leggings are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc. Softline leggings targets young women comfortable in their own skin and seeking ease with a fashionable edge.

Bytes: "Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy 'Effortless you' resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning." Vikash Agarwal, president and brand director, Rupa & Company Limited, said.

"I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool," Anushka Sharma said.

About Rupa & Company Limited: Rupa & Co. Limited is one of the largest knitwear brands in India that produces innerwear, casualwear, thermalwear and sleepwear for men, women and kids. 

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 14th Nov 2018

Vietnam ratifies trans-Pacific trade pact CPTPP

Vietnam’s 14th National Assembly recently adopted a resolution...

Courtesy: EU Chamber of Commerce

Textiles | On 14th Nov 2018

PRC promises unrealised: EU Chamber of Commerce in China

The European Union (EU) Chamber of Commerce in China has said the...

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Apparel/Garments | On 14th Nov 2018

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Zimbabwe’s apparel company Archer Clothing is witnessing fears of...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search