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Home / Knowledge / News / Fashion / Anushka Sharma is new face of Rupa's Softline

Anushka Sharma is new face of Rupa's Softline

21
Sep '18
Courtesy: Softline leggings/ Rupa & Company Limited
Courtesy: Softline leggings/ Rupa & Company Limited
What: Rupa & Company Limited announce Anushka Sharma as the brand ambassador for its premium leggings brand - Softline leggings.

Who: Anushka Sharma is a leading Indian actor.

The collection: Available in over 100 colours, the brand offers a variety of leggings and crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort. The leggings are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc. Softline leggings targets young women comfortable in their own skin and seeking ease with a fashionable edge.

Bytes: "Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy 'Effortless you' resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning." Vikash Agarwal, president and brand director, Rupa & Company Limited, said.

"I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool," Anushka Sharma said.

About Rupa & Company Limited: Rupa & Co. Limited is one of the largest knitwear brands in India that produces innerwear, casualwear, thermalwear and sleepwear for men, women and kids. 

Fibre2Fashion News Desk – India


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