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Archana Kochhar promotes all beauty inclusion cause
Nov '16
Reshma Qureshi, Archana Kochhar and Bipasha Basu at Digital Surat Couture. Courtesy: Narayan Texfab Pvt. Ltd.
Reshma Qureshi, Archana Kochhar and Bipasha Basu at Digital Surat Couture. Courtesy: Narayan Texfab Pvt. Ltd.
Designer Archana Kochhar promoted her cause of all beauty inclusion at the Digital Surat Couture by roping in acid attack victim Reshma Qureshi to walk the ramp for her along with actress Bipasha Basu. The fabric for the collection, comprising the New York Fashion Week range and a digitally printed bridal collection, was developed by Narayan Texfab Pvt. Ltd.

Qureshi walked the ramp for Kochhar to promote her cause and support the initiative of ‘Make Love Not Scars’. The show was presented by Soku Developers and was powered by MS Printing Solutions.

“As a fashion designer I think beauty has been severely stereotyped. It is my humble endeavor to change this stereotype through platforms such as Digital Surat Couture show. Beauty should be an all-inclusive concept. Be it models with physical abilities or Reshma who was an acid attack victim. These women are truly beautiful. We need such acceptance in society and I think such endeavors will increase sensitivity towards this concept in our society,” said Kocchar.

“This is an exciting time for us. We were delighted to be a fabric partner of Digital Surat Couture show. Narayan brand uses best of the technologies to create its fabric which can meet national and international buyers’ needs. We truly support and stand by Archana Kochhar's ‘Make Love Not Scars’ initiative. We have got tremendous response from Surat textile fraternity and we wish to continue our legacy for betterment of our industry,” said Akash Khetan, executive director of Narayan Texfab Pvt. Ltd.

Leading fabric curator Narayan Texfab had also created two types of fabric for the designer, a material that can be digitally printed and embroidered upon and another that is flowy with a stretch, for her New York Fashion Week collection.

“It was great fun walking for Archana again. I think her collection is absolutely gorgeous. I am also very happy supporting this initiative of ‘Make Love Not Scars’ and sharing this platform with acid attack survivor Reshma. She is so confident and is doing an amazing job of motivating other women. She is truly an inspiration,” said Basu.

Kochhar’s new digital bridal and New York Fashion Week collection boasted of myriad of glistening hues of mint green, rusty pink, red, black, ivory and white. Intricately digitally printed garments with silhouettes ranging from Indian fusion to contemporary bridal included lehengas with crop tops, anarkalis, structured saris, pencil skirts with flared tops and floor length anarkalis. (KD)

Fibre2Fashion News Desk – India

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