Home / Knowledge / News / Fashion / Arvind unveils 'United by Indigo' Festive 2020 collection

Arvind unveils 'United by Indigo' Festive 2020 collection

04
Mar '20
Pic: Arvind
Pic: Arvind
Stimulated by the acceleration in denim sector, Arvind, a textile-to-technology conglomerate, has announced launch of its latest collection, United by Indigo – a collection for the forthcoming Festive 2020 Season In India that thoughtfully balances the legacy of authentic denim with future possibilities to capture essence of the present-day global trends.

At the unveiling held in Mumbai recently, Arvind Denims debuted the Infiknity Range, representing infinite possibilities in indigo inspired active wear lifestyle, using a range of technology adaptations in knitting. Also on display were the latest updates on the already popular range of Mutants that blend the ruggedness and durability of traditional jeanswear with comfort and supple softness of real knits. The widely acknowledged Blockbuster range of denims that democratised jeans for a wider Indian population, were also on display. Apart from these, up-dates in the Azurite, Boomerang and Self-Edge range of products were well appreciated.  

At the core of the collection was the central theme of ‘Sensation’, with surfaces and hand feel that tease our senses and make us feel plush, warm and cared for.

The Lycra Company, a market leader in functional and performance speciality – stretch yarn technology, co-hosted the event. Lycra Company has been Arvind’s Innovation partner since many years and have collaborated to deliver multiple unique and successful products to the Indian market.

"This collection celebrates the potential of collaborations and technology lead innovation. We are constantly inspired by the Consumer’s free-spirited pursuit of an experiential lifestyle. Our shared passion & love for Indigo unites and binds us. The Indian Festive Season is a celebration of the Human spirit. We have chosen three mood boards, namely Sensation, Reflection and #LIT that represent our view on the season," said Aamir Akhtar, CEO, Arvind Denims.

Arvind recognises the critical role of trade channel partners in expanding its reach into the Indian denim market. It actively collaborates with its channel partners to study and respond to emerging consumer trends across all segments of the denim market. Caring for the environment, economic and social Impact, are a way of life at Arvind and it is a pioneer in making denims increasingly sustainable and eco-friendly.

Arvind is India’s largest denim manufacturer and ranks among the top three in the world. It produces over 100 million meters of denim fabrics and 8 million pairs of jeans every year.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Shutterstock

Apparel/Garments | On 28th Mar 2020

Vietnam may outdo Bangladesh as 2nd largest RMG exporter

Though Bangladesh is now the second-largest garment exporter...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Morgan Stanley rules out economic depression

With COVID-19 badly damaging the global economy, Morgan Stanley...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Laksheeta Govil,

Laksheeta Govil

Founded in 2014, Fizzy Goblet is a Delhi / NCR based handcrafted leather...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search