ASICS opens new store in Chennai

Location: Express Avenue mall in Chennai

Area: 1057 sq ft

Store type: Franchise

Product profile: Sports apparel, footwear and accessories

Catchment area: Premium/mass-premium

Store design | Interiors & VM | Fixtures: White is used as the main colour scheme for the retail design and a splash of true blue is used in the core design. The design works on providing sleek, organic, sound, high-tech and science to the store. Visual merchandising at the store is done in a way that the product display and signposts help the customers make key decisions, such as gender and category by providing clear product information and benefits.

About the company: ASICS Corporation is a global designer and manufacturer of sporting goods including performance apparel, athletic footwear and accessories.

Fibre2Fashion News Desk – India