>>
Home / Knowledge / News / Fashion / August McGregor taps BigCommerce to power online sales

August McGregor taps BigCommerce to power online sales

07
Mar '19
Pic: August McGregor
Pic: August McGregor
A new collaboration between celebrated custom suit designer David August and MMA champion Conor McGregor, August McGregor, has chosen BigCommerce to deliver quality customer experience that matches high-expectations of today’s active, luxury fashion shoppers. BigCommerce is a leading SaaS e-commerce platform for fast-growing and established brands.

Launched at the end of 2018, the young August McGregor brand is building a reputation on par with the respect A-list tailor David August has earned from the fashion industry. According to its website, August McGregor fashion is made for men like Conor McGregor, who have an attitude of excellence about everything they do in life. When it came time to choose an online platform, the August McGregor team needed a reliable solution that could deliver a top notch experience, even with the explosive growth expected by it, the company said in a press release.

Using a combination of out-of-the-box features and basic customisation, the August McGregor team brought its site to life in three short weeks, launching just in time for McGregor’s heavily-anticipated October fight. The site offers alternate checkout methods through PayPal, Apple Pay and Amazon Pay to better accommodate the mobile-first customer base, and the use of global shipping solution EasyShip enables the brand to reach its international demand with ease.

“Unlike the traditional luxury apparel market, August McGregor wanted to take a fresh approach to its curated offering. By releasing an entire capsule wardrobe as a ‘drop’, which often sell out within the first 48 hours, we’ve successfully managed to make luxury fashion more accessible to a broader audience,” said Michael Montanez, director of marketing at August McGregor. “To accommodate such a unique sales model of limited quantity products in each capsule, we required a robust ecommerce backend that could support a high level of traffic and conversions in a short time. BigCommerce’s dedicated enterprise support, transaction-per-second capability and stable architecture provided just the assurance we needed when going live with the site.”

“August McGregor has an incredibly unique brand personality that sets it apart from the competition and inspires loyalty among consumers. It’s critical those traits are reflected in the brand’s online presence, which can only be achieved through some level of customisation,” said Marc Ostryniec, global senior vice president of sales at BigCommerce. “Retailers like August McGregor that want to ‘whoop ass and look good’ are increasingly turning to BigCommerce for the platform’s ease-of-use, modern site design, configurability and impact on conversion. As a result, they have seen significant uptick in revenue at a fraction of the cost of other platforms.” (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Cargo flight sector in China recovers to near-2019 level

The air cargo industry in China has recovered, nearing the 2019...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Rosset ;& Cia Limited
Lifestyle
Recron Polyester from Reliance Industries Limited
Hela Clothing Pvt Ltd
Chori Company Limited
Gloria Jeans
The Top Form Brassiere Manufacturing Company Limited
Calvin Klein
Boardriders Asia Sourcing Limited
Abit
Brandix Lanka Limited
Target Corporation (MN)
Splash
Tory Burch Hong Kong Ltd
C;&A Sourcing International Ltd
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
H;&M Hennes ;& Mauritz (Far East) Ltd
Gap International Sourcing Limited
IKEA of Sweden AB
THE BOMBAY DYEING ;& MFG.CO. LTD
Huntsman (Singapore) Pte Ltd
IDH – The Sustainable Trade Initiative
Cat Tuong Real Estate Group Joint Stock Company
Bluestem Global Sourcing Limited
Sportswear Company Spa
Grasim Industries Limited
Maceton Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Seasalt Limited
Lenzing Aktiengesellschaft
Groz-Beckert East Asia LLP
Babyshop
Midas Clothing Limited
Restoque S.A.
International Textile Manufacturers Federation
Gatsby Africa
Lacoste (Wanchai)
LC Waikiki
Varner AS Retail
Aramark Uniform ;& Career Apparel, LLC
Sportmaster Ltd.
Desigual - ABASIC, S.A.
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Benetton Group
BIMBA ;& LOLA SL
Permoda(Koaj/Armi/Pronto/Bkul)
SYNERGIES HONG KONG LIMITED
PVH Corporation
Alix Partners
Decathlon
KAS Direct Sourcing
NITI Aayog
KIABI
Etam Group Strategy Hong Kong Limited
Walmart
Amazon China
Lululemon Athletica Inc
Asos
John Varvatos
Reiter India Private Limited
Page Industries Limited (Bangalore)
Under Armour Global Sourcing Ltd
Green Fibre
Gokaldas Exports Limited
BIANCA
Sainsbury's Argos Asia Limited
Lisa S.P.A.
Puma
Sateri (Jiujiang) Fiber Co.,Ltd
OVS Hong Kong Sourcing Ltd.
Chico’ FAS
Esprit Europe Services GmbH
Aquarelle Clothing Limited
Vardhman Textile Ltd
Vianney Textil Hogar S.A. De C.V.
MAS Active / MAS Kreeda / MAS Bodyline
G-Star Raw C.V.
J ;& P Coats
T.T. Limited
Guess Europe Sagl,
Alison Hayes Romania
TESCO INTERNATIONAL SOURCING LIMITED
Eastman Chemical Company
Helly Hansen Far East Ltd
Landmark Group
Tommy Hilfiger
SHAHI Exports Pvt Ltd
Arvind Limited
The LYCRA Company Singapore  Pte. Ltd
Tchibo GmbH

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search