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Aviraté inks contract with EFL for 3PL services

Jan '20
Pic: Avirate
Pic: Avirate
Premier luxury fashion retailer Aviraté recently announced a partnership with global supply chain service provider EFL to avail of its third-party logistics (3PL) services to ensure a seamless brand experience for consumers. Aviraté, owned by Sri Lankan apparel maker Timex & Fergasam Group, has five retail stores across Sri Lanka and 12 retail outlets in India.

The fashion brand hopes to continue on this trajectory with expansion into Europe, North America and the Middle East in the near future, according to Sri Lankan media reports.

The modern infrastructure that EFL 3PL offers, suits this operating model, in addition to superior industry compliance in terms of social, operational and business certifications such as ISO, BSCI, GOTS, C-TPAT and OHSAS.

“We take this assignment very seriously. Our apparel finished goods specific infrastructure is capable of keeping garments fresh from the point of manufacture till purchase,” said Sammy Akbar - Director, EFL 3PL & Freeport. “By regulating humidity and temperature it prevents mould formation which is vital and often overlooked especially in countries like Sri Lanka with a relatively high humidity of about 85%” he further stated.

“Furthermore,” Sammy Akbar added, “Our EFL 3PL Fulfilment Center which is in Orugodawatta is conveniently within a 3km radius to all of the Aviraté stores in Colombo, and therefore offers a massive advantage for their operating model.”

“EFL 3PL is the right fit for our business, as they are not only equipped with the best infrastructure in the region, but also have the experience and resourcefulness to be able to respond to our brand’s ever-changing business needs,” said Asim Younoos - Chief Executive Officer at Aviraté. “These are all important factors for us, and we look forward to a long-lasting relationship of operational excellence.”

Fibre2Fashion News Desk (DS)

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