Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Berlin's calling
Berlin's calling
Jan '18
Messe Berlin; Courtesy: Panorama Berlin
Messe Berlin; Courtesy: Panorama Berlin
The Berlin Fashion Week gets under way on January 16. Wolfgang Altmann presents a preview to one of the most happening events of the fashion industry.

From January 16 to 19, Berlin will attract over 200,000 fashion professionals from all over the world. What makes the Grey City so attractive to the fashion industry are the early dates—a good one month before Milan and Paris, the kick-off takes place in Berlin, where retailers get an overview of the latest trends for the next season. No other city in the world offers such an early preview. In Berlin, all segments are represented—from womenswear and menswear to shoes and accessories, from the lowest price range via the middle market to high-fashion brands. There are six hotspots:

1. Messe Berlin // Panorama Berlin – Selvedge Run – Innatex

At Panorama Berlin around 800 brands from the middle-market like Miss Sixty, Bench or Camel Active would be around. For the first time, Panorama will cooperate with Selvedge Run. The best thing that could happen to this tradeshow with its authentic menswear brands—because the earlier venue at Kulturbrauerei in Prenzlauer Berg was too far away for many retailers—is a good swap: Selvedge Run with its 80 exhibitors now takes place in the Marshall-Haus. This architectonic pearl from the post-War period is just a stone's throw away from Panorama. Brands like Red Wing Heritage, Japan Blue Jeans and Nigel Cabourn now shine in a new light. Another newcomer at Panorama is Innatex. The tradeshow for sustainable textiles has been an institution at the Germans green scene usually at Hessian Hofheim-Wallau two times a year. Now, it makes its debut at the Berlin Fashion Week. Around 40 brands including Frieda Sand, Naturalmente and Komodo will be at Panorama in a separate area called Xoom.

Panorama Berlin x Innatex
Berlin Expo-Center City // Jafféstraße (entrance south) // 14055 Berlin
Tue 16.1. – Thu 18.1.,
Selvedge Run
Marshall-Haus @ Berlin Expo-Center City // entrance: Messedamm 22 // 14055 Berlin
Tue 16.1. – Thu 18.1.

2. Station-Berlin // Premium – Show & Order

Anyone interested in international designer fashion should not miss Premium. Around 1.000 brands from the middle to high segments will show up at Station-Berlin in Gleisdreieck. A sporty-elegant style with brands like Casall, Desigual Sport, Pyrates and Dresp will be the focus. For the first time, Premium will showcase Show & Order, which has belonged to the Premium Group for three seasons now. The fair for international womenswear, accessories and lifestyle products used to be held at a former power station. This time it will be organised at Kühlhaus, a separate building in the Premium area, over three floors, and featuring around 200 brands including Freaky Nation, Cashmere Couture or Stella McCartney Swimwear.

Station-Berlin // Luckenwalder Straße 4-6 // 10193 Berlin
Tue 16.1. – Thu 18.1.
Show & Order
Kühlhaus @ Station-Berlin // entrance: Luckenwalder Straße 3 // 10193 Berlin
Tue 16.1. – Thu 18.1.

3. Arena // Bright – Seek

In the halls where buses of the Berlin Traffic Association would be parked, concerts, flea markets and fashion fairs are organised nowadays. The Arena is ideal for a tradeshow like Seek, which has been located there since January 2015. In July 2016, the skater fair Bright moved there as well. While Bright with its 280 brands like Iriedaily, Cleptomanicx or Huf attracts young skaters, Seek targets urban hipsters with its 250 labels like Fila, Kappa or Helly Hansen. Both tradeshows are worth a side trip because the influence of streetwear and skaterwear in fashion is reckoned to be big at the moment.

Arena // entrance: Am Flutgraben 1 // 12434 Berlin
Tue 16.1. – Thu 18.1.
Arena // entrance: Eichenstraße 4 // 12434 Berlin
Tue 16.1. – Thu 18.1.

4. Kraftwerk // Greenshowroom – Ethical Fashion Show Berlin ­– #Fashiontech – FashionSustain

For the first time, Greenshowroom and Ethical Fashion Show would be organised at Kraftwerk, and would include 180 brands. This would be new as well since the Funkhaus, where the green fairs took place last year is too far away. At a time when more and more people have been reflecting about where their clothes come from, ecological awareness is of paramount importance. This has been recognised by Messe Frankfurt in launching FashionSustain, which will revolve around sustainable technologies. FashionSustain is part of #Fashiontech, established by the Premium Group. This conference too would take place at Kraftwerk, and would deal with the digitalisation of fashion through discussions and workshops.  

Greenshowroom x Ethical Fashion Show
Kraftwerk // Köpenicker Straße 70 // 10179 Berlin
Tue 16.1. – Thu 18.1.,
Kraftwerk // 1th floor // Köpenicker Straße 70 // 10179 Berlin
Tue 16.1.
Kraftwerk // 1th floor // Köpenicker Straße 70 // 10179 Berlin
Tue 16.1. + Wed 17.1.

5. Kronprinzenpalais // Der Berliner Mode Salon

The Kronprinzenpalais where State guests of the erstwhile German Democratic Republic (GDR), or East Germany, would be officially welcomed is now a fashion hub. Christiane Arp, editor-in-chief of Vogue Germany, took up the task of increasing awareness about German design, and this time at the palace around 40 labels will display their creations. These would include established brands like Strenesse and Talbot Runhof and Berlin newcomers like William Fan and Lou de Bètoly. One highlight would be the group exhibition in the afternoon of January 16.

Der Berliner Mode Salon
Kronprinzenpalais // Unter den Linden 3 // 10117 Berlin
Tue 16.1. – Thu 18.1.

6. Ewerk // Mercedes-Benz Fashion Week

Uncertainty prevailed after Mercedes-Benz announced that it would no longer be the title sponsor of Berlin Fashion Week. A few weeks ago however, it surprisingly changed its mind. The automaker continues to sponsor Berlin Fashion Week, but in a modernised way: Mercedes-Benz Fashion Week is now simply called MBFW. The new location is Ewerk in Mitt, and the new slimmer format would show only a handful of select designer brands like Cashmere Victim, Riani and Dawid Tomaszewski.

Ewerk // Mauerstraße 78-80 // 10117 Berlin
Tue 16.1. + Wed 17.1.

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search