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Home / Knowledge / News / Fashion / BFC partners with Browns to support Nwegen initiative

BFC partners with Browns to support Nwegen initiative

08
Dec '18
Courtesy: Browns
Courtesy: Browns
The British Fashion Council (BFC) has partnered with luxury retailer Browns to support its Newgen initiative. Newgen is the globally-celebrated BFC's talent identification scheme that supports the best emerging talent and aims to build global, high end fashion brands of the future. Browns cements its support of new designers in partnership with the BFC.

The scheme offers designers financial support, showcasing opportunities and the time and support to hone in on critical business skills to futureproof their businesses. The BFC, with support from the Newgen committee, delivers individual mentoring and business training sessions to assist the designers as they develop their business infrastructure and skills. Newgen designers are identified by their creativity, strong design aesthetic and point of difference. Browns as one of many Newgen partners will strengthen the support system for young designers by helping to fund the scheme, sitting on the Newgen judging panel and providing key business and retail expertise through mentoring programmes.

"I am delighted to welcome Browns as one of the partners of Newgen and look forward to working together, benefitting from their many years of expertise and reputation as a home for new talent; to help support our exceptional Newgen designers to build their labels into future international brands." Caroline Rush, CEO, BFC.

"We are thrilled to be partnering with the BFC on Newgen and upholding the Browns legacy of championing new talent and innovation. Through partnerships like this, we will continue to demonstrate the Browns ethos and we look forward to working closely with the BFC and the designers to build out meaningful initiatives with support and mentorship at the heart," Holli Rogers, CEO Browns, said.

With the search for creativity, innovation and originality defining the Browns spirit, the BFC’s Newgen initiative, aligns with the ethos of which Browns was founded upon and continues today with its cool to be kind message. This unique edit and legacy is how Browns continues to operate today working with new talent from all corners of the globe including Newgen local talent such as Supriya Lele and Paria Farzaneh who launched into Browns this past year. Browns currently has two boutiques in London – iconic South Molton Street and Browns East in Shoreditch which opened in October 2017.

NEWGEN recipients for 2018/19 are A-Cold-Wall, Alighieri, Charles Jeffrey Loverboy, Halpern, Isosceles Lingerie, Kiko Kostadinov, Liam Hodges, Matty Bovan, Nicholas Daley, Paula Knorr, Per Götesson, Phoebe English, Richard Malone, Richard Quinn, Supriya Lele, The Season Hats and others. (RR)

Fibre2Fashion News Desk – India


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