Home / Knowledge / News / Fashion / BFC unveils face coverings campaign with Bags of Ethics

BFC unveils face coverings campaign with Bags of Ethics

12
Jun '20
Pic: Shutterstock
Pic: Shutterstock
British Fashion Council (BFC) has unveiled ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics, to manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside social distancing measures. The face coverings are made at Bags of Ethics partner factories.

Designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, Raeburn and Rixo the project aims to raise £1 million with 100 per cent of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.

The non-medical face coverings are manufactured at Bags of Ethics 100 per cent owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic. The non-medical face coverings will not deplete healthcare system. The product will be retailed at £15 for three reusable, washable, fabric face coverings with two protective pouches. These non-medical face coverings will be available to buy online through britishfashioncouncil.com and through partner retailers soon including Asos, Boots, John Lewis & Partners and Sainsbury’s.

Caroline Rush, chief executive BFC said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”

Dr. R Sri Ram, chairman, Bags of Ethics: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags. A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”

Justine Simons OBE, deputy mayor for Culture and the Creative Industries said: “Wearing of non-medical face coverings when you can’t socially distance is important to help stop the spread of COVID-19. It is great to see such leadership from our fashion industry – this partnership will help slow the spread of COVID-19 and raise money for important causes.”

The project is part of BFC’s wider initiatives to support creative fashion businesses and individuals to survive the pandemic. It aims to instil public confidence and unite the country through creativity, prevent further depletion of medical mask supplies, champion British designers and maximise fundraising opportunities in a time of crisis.

The government has issued guidance for the public to wear face coverings in enclosed spaces where social distancing is not always possible. The reason why a non-medical facial covering is important is not that it keeps one safe, but because it stops one from inadvertently giving someone else the virus if one is pre-symptomatic or asymptomatic.

Fibre2Fashion News Desk (SV)


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jun 2021

Australia, UK agree on broad terms of trade deal

Prime Ministers Scott Morrison and Boris Johnson have agreed in...

Pic: Shutterstock

Textiles | On 15th Jun 2021

Germany passes law on corporate due diligence in rights, environment

The German parliament passed a law last week that warrants large and...

Pic: Azamat Imanaliev / Shutterstock.com

Apparel/Garments | On 15th Jun 2021

Prime Content| Revenue, profits of major garment firms in China rise in Jan-April

Revenue, profits, output, online retail sales and exports of major...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search