Biba opens flagship store in Dehradun

Company: Biba 

Location: Rajpur Road, Dehradun

Area: 2300 sq ft

Product profile: The store stocks brand’s recently launched autumn-winter 2018 collection, as well as latest festive collection which includes the salwar-kameez-dupatta, ethnic mix & match kurtas, ready to stitch fabrics and a lot more. The store also has separate section for Biba Girls.

About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba recently acquired a substantial minority stake in the designer label-Anju Modi. Biba products are available through 255 stores in 105 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central. Biba takes the total store count to third in Uttarakhand with this store. (PA)

Fibre2Fashion News Desk – India