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Biba opens its 21st store in Delhi
25
Jul '18
Courtesy: Biba
Courtesy: Biba
Brand:  Biba                                              

Company: Biba

Location: Connaught Place, Delhi

Area: 1400 sq ft

Product profile: The store presents collection of anarkalis, Peshwai kurtas, skirts, tunics and kurta dresses along with Biba Girls collection for young divas. The collection comprises eye catching colour palette and rich fabrics like linen, modals, sheer cottons, reflecting the amalgamation of Indian and contemporary design aesthetics.

Store design | Interiors & VM | Fixtures: The store is aesthetically designed with plush interiors.

About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 252 stores in 105 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central. Biba takes the total store count of 35 stores in Delhi/NCR. 

Fibre2Fashion News Desk – India


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