Home / Knowledge / News / Fashion / BLE to activate Fashion licensing with Fresh off Runway

BLE to activate Fashion licensing with Fresh off Runway

23
Sep '19
Pic: BLE
Pic: BLE
Brand Licensing Europe (BLE) has announced it is bringing Fashion Licensing to next month's show to be held from October 1-3 at ExceL London with a brand new Fresh off the Runway activation. Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension which brings together leading brands across Europe under one roof.

Fresh off the Runway will see a jaw-dropping display of Fashion Licensing collaborations on super-styled mannequins in each of the show's five visitor entrances, from N1 through to N5, from exhibitors Viacom Nickelodeon, Mattel, Universal Studios, CPLG, Tinderbox, Sanrio & Difuzed, Maurizio Distefano Licensing and Perfetti van Melle.

"When fashion meets licensing, something truly special happens," said Anna Knight, VP licensing."The SpongeBob x Marlou Breuls collection is powerfully conceptual; an amusing clash of high art meets frivolity. You can't help but smile when you see it. Mattel's Barbie by Patrizia Pepe and the DRKN official Call of duty: Modern Warfare capsule collection embody the essence of both brands and really speak to fans: they are relatable and covetable yet also accessible. British fashion house Chinti & Parker has encapsulated the innocence and values of Peanuts perfectly. And after falling in love with Jimmy Paul's Sesame Street collab, we can’t wait to see his Hello Kitty collab.

"All of the collabs at BLE are making their debut in the brand licensing industry. Some are, indeed, 'fresh off the runway', others haven't even been launched yet. We are really humbled to be able to present such exciting and inspirational content to our visitors and, when it comes to BLE 2020, all I’ll say is ‘watch this space’."

Fashion designer Marlou Breuls and SpongeBob SquarePants will present a unique, authentic and creative collaboration in a crafted, heritage and sustainable story at N1 entrance of Viacom Nickelodeon.

At N2 entrance by Mattel, 'Original Icon Collection' by Filippo Laterza for Original Marines and Barbie will partner with Patrizia Pepe to launch 15-piece junior capsule collection inspired by the brand's 'You Can Be Anything' statement in the year Barbie celebrates her 60th birthday.

CPLG will present Chinti & Parker x Peanuts, Lazy Oaf x Peanuts, RIVA x Peanuts Universal Brand Development x Criminal Damage at N3 entrance.

At N4 entrance, Tinderbox will present DRKN Official Call of Duty Modern Warfare capsule collection and Sanrio & Difuzed will present Jimmy Paul x Hello Kitty by Difuzed.

The London event of Brand Licensing Europe features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. BLE is a part of the Global Licensing Group at Informa Plc, the licensing industry's leading tradeshow organiser and media partner.

The Global Licensing Group at Informa Plc is the licensing industry's leading tradeshow organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. (PC)

Fibre2Fashion News Desk – India


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search