Home / Knowledge / News / Fashion / Boda Skins announces 2021 plans including Asia expansion

Boda Skins announces 2021 plans including Asia expansion

20
Nov '20
Pic: Boda Skins
Pic: Boda Skins
Global fashion brand, Boda Skins, has released its 2021 plans which include expansion into Asia, seasonal capsule collections, and a buy-back scheme to turn old jackets into reusable rucksacks. Manchester-based brand founded by Nathan Alexander, is renowned for leather jackets, has also appointed a new senior management team to support its growth plans. 
 
Boda Skins is already a huge success in Europe, the United States and Australia, where its range is worn by thousands of customers and celebrities alike, including Khloe Kardashian, Olivia Palermo, Hailey Bieber, Anthony Joshua and Justin Timberlake. In 2021, the global fashion brand will be expanding into Asia, working with a Chinese digital marketing company to raise its profile and help increase ecommerce sales.
 
Boda Skins has recently raised £500,000 funding from Barclays and Funding Circle to accelerate its growth in Asia, as well as expand its product range and core technology. Even lockdown was a success for the company, when Boda Skins experienced record sales, a 20 per cent increase YoY in the summer period with many purchases coming from the UK and Germany.
 
In 2021, Boda Skins will drop a new capsule collection each season. These condensed collections will include Boda Skins’ most influential pieces, including puffer jackets, shearling jackets, sunglasses, denim, boots and face masks, and of course, the wide range of leather jackets that it is renowned for.
 
To support the ambitious growth plans, Ashley Waring joins Boda Skins as managing director and Cameron Lee as finance director, who will work alongside founder and CEO, Nathan Alexander. BODA SKINS has also appointed Laura Millington as head of product and creative, Rachel Davies as garment technologist and Mia Joel as global e-commerce assistant. 
 
Managing director, Ashley Waring, joins with over 15 years’ experience of working in fashion and retail. Waring formally held a position with global online retailer, Country Attire, where she was an integral part of the leadership team, driving a 40 per cent increase in business turnover and increasing profit by over 100 per cent.
 
Cameron Lee, is an entrepreneur and former investment banker. Aside from working with Boda Skins, Lee is also the current CEO of Total Processing, a 50 strong technology business and a non-executive director at Single Muslim. 
 
“We’re so lucky to have such talented new employees on board, with the experience and expertise to help us achieve our ambitions. We’ve had increased demand from Asia but haven’t launched fully there yet, so that will be our main focus for the remainder of the year and 2021,” CEO of Boda Skins, Nathan Alexander, said in a press release.
 
“The whole team has been amazing in working through the pandemic and it’s testament to their hard work that sales have soared, despite the delays and challenges with global supply chains,” Alexander said. “We already make quality leather jackets that can last a lifetime, but by 2021, our aim is to ensure there’s zero single use throwaway packaging, which is something we’re very passionate about.”

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

Fashion | On 20th Jan 2021

UK shoppers face delays, extra fees on EU fashion items

UK shoppers are reportedly facing delays and extra fees of up to £5...

Pic: Shutterstock

Textiles | On 20th Jan 2021

German economy shrinks by 5% in 2020: govt

Germany's economy shrank by 5 per cent last year, following ten years ...

Pic: KPMG

Retail | On 20th Jan 2021

UK high streets may lose 400,000 jobs post COVID-19: KPMG

Main shopping streets in UK may further lose more than 400,000 jobs...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search