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Browzwear & Jeanologia to produce sustainable denim

Oct '19
Pic: Browzwear
Pic: Browzwear
Browzwear, the pioneer of 3D technology for the fashion industry, and Jeanologia have announced an integration partnership that will enable designers to create, visualise, and produce denim garments more efficiently and ecologically responsibly. Jeanologia is a creator of sustainable and eco-efficient technologies for the garment finishing industry.

Both Browzwear and Jeanologia are dedicated to innovating fashion reality for a more sustainable future, providing technologies that promote creativity and growth of the fashion industry while also reducing its negative environmental impact. By integrating their technologies, the companies are at the forefront of a new era of environmentally-conscious fashion production, according to a press release by Browzwear.

Browzwear’s 3D design and workflow solutions help apparel businesses to produce less while leveraging data-based insights and true-to-life digital garment twins to sell more. Jeanologia is spearheading the sustainable-isation movement in the textile industry with its laser and eco technologies that reduce water and energy consumption while eliminating damaging emissions and waste in the garment finishing process.

With the integration of Jeanologia, companies using the Browzwear platform to design freely in virtual 3D and produce perfectly in reality will have the ability to visualise their creations with photographic-quality rendering of Jeanologia’s finishes. When moving to production, the instructions for the finishes are included with those for the garments, ensuring the finished physical product looks exactly like its digital twin.

“The fashion industry has too long been wasteful and inefficient, and the very future of our planet requires companies like ours, those taking action and making a positive impact, to band together. This technology integration is just the first step in what we envision as a partnership that will accelerate the development of more sustainable solutions,” Sharon Lim, co-founder and CEO of Browzwear said.

“Just as we have been committed to reducing waste and prevent contamination of the world’s precious water supply, Browzwear is keeping thousands and thousands of rejected samples and unsold styles out of landfills. At the same time, we both want to encourage experimentation and creativity, and through this partnership, we’re confident designers will find freedom along with responsibility,” Enrique Silla of Jeanologia said.

Fibre2Fashion News Desk (GK)

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January 2022

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