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Budweiser Experiences launches Budweiser Streetwear Co

Jun '20
Pic: Budweiser Experiences
Pic: Budweiser Experiences
What: Budweiser Experiences has launched Budweiser Streetwear Co in association with Myntra
Who: Budweiser Experiences
Collection: The Budweiser Streetwear Co comprises of an array of edgy silhouettes of t-shirts, sweatshirts, tops, track pants and designs that represent the brand’s heritage through distinct patterns. Nuances of the Indian street culture permeate effortlessly throughout the entire collection, featuring hindi typography and punchy graphics that bring to the fore the essence of the brand. 
Price Points: ₹899-2,499
Available: Online on myntra.com
Bytes: “We are thrilled to announce the launch of Budweiser Streetwear Co in association with Myntra, a platform that has grown exponentially over the years, and established itself as the go-to when it comes to fashion. We are firm believers of investing in avenues that resonate with the passion points of our patrons, in a meaningful and differentiated manner. Our foray into the apparel sector in 2019 was underlined by this very objective, and the launch of Budweiser Streetwear Co is yet another step in that direction. This synergy will enable us to connect with the burgeoning street community of India, aiding us in our continual effort of creating and nurturing culture,” Alexander Lambrecht, VP marketing – South Asia, AB InBev.
“We are extremely delighted to launch Budweiser Streetwear Co on our platform, coming as it does, ahead of our flagship End of Reason Sale, EORS, the biggest fashion carnival in the country. Budweiser’s theme and attitude resonates well with our young and discerning customer base. Streetwear is an important aspect of pop culture and we stand testimony to the growing affinity towards the category, which is evident with the steep rise in demand in recent times,” Ayyappan Rajagopal, head of business, Myntra. 
About the company: Budweiser Experiences is an innovative platform curated with an aim to shape youth culture in India and provide world-class experiences across music, art, sport and lifestyle. The company also forayed into the apparel sector with the launch of BudXStreet and Hufweiser, in collaboration with creators in 2019, followed by their independent apparel line, Budweiser Streetwear Co, in 2020, in association with Myntra.

Fibre2Fashion News Desk (JL)

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June 2021

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