C.L.A.S.S. brings innovation values to Arab Fashion Week

17 Nov '15

3 min read

The first Arab fashion week earlier this month in Dubai put the spotlight on the creativity of international fashion designers for their Spring-Summer 2016 collections. The three days between October 31 to November 2 were dedicated to bringing the excellence of international creativity to the capital of the Arab fashion world, according to a press release by C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international cross-platform and unique network that provides designers, buyers, media and stakeholders with a showcase of fashion, fabrics and exclusive material produced with the smartest and most sustainable technologies.

Three Italian designers hit the runway with their collections: Genny, Laura Mancini and Giada Curti. Among Internationals Designers, Abed Mahfouz, Mireille Dagher and the guest designer Tony Ward.showed the creativity of Lebanon. Others present were Atelier Leonleon and Claes Iversen from Holland, Adelina Rusu from Romania, Rodrigo Otazu and Sylvio Kovacic from New York, Ju Jordy-Fu from London, Selphie Bong from Indonesia, and Alanoud Al Attiya from Qatar.

The Arab Fashion Week was also a stage to discuss the important topics of innovation and sustainability.

With her 20 years of experience in the textile field, and as a pioneer in managing communication for the most innovative and renowned smart textile companies, Giusy Bettoni, founder and CEO of C.L.A.S.S., introduced and moderated the Luxury and Fashion press forum set up to discuss contemporary luxury.

Also participating were the President of the Arab Fashion Council, Jacob Abrian, who introduced and conducted the forum, Cav. Mario Boselli, Caroline Rush, Chief Officer of the British Fashion Council, Desirèe Bollier, CEO of Value Retail and Diego Basso, brand Manager of the AFC

Important topics were discussed, ones that are becoming more and more crucial for the greatest brands in the luxury world, for their entire production chain from industry to designers, and finally to the consumer. At the heart of the debate the key role of information, also about commitment by fashion brands towards new generations concerning creativity, but also ethical, environmental, healthiness values.

This is the intention that pushed C.L.A.S.S. to bring to the Arab world the values that it has been promoting since its foundation, the release said.

These values will be at the core of a new project for professionals in the field that will start next year. This upcoming new project will be called C.L.A.S.S. Education, a platform to educate and update on the newest innovations in the textile industry, with a special focus on the newest materials and production techniques, with lessons, interactive workshops, and tours to discover the most interesting brands in the luxury world.

This project is the result of the longtime collaboration between Giusy Bettoni and James Mendolia, professor at the Parsons School of Design in New York. The first among these workshops, Innovative Textile Solutions: Eco-Fashion Workshop, will be held in Milan at the C.L.A.S.S. Headquarters from January 18 to January 20, 2016. (SH)

Fibre2Fashion News Desk – India

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