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Canada Goose unveils new collection for Project Atigi

Jan '20
Pic: PR Newswire/Canada Goose
Pic: PR Newswire/Canada Goose
Canada Goose has unveiled its new collection for Project Atigi, a social entrepreneurship programme promoting hand-crafted parkas by Inuit designers from Inuit Nunangat in Northern Canada. Established in 2019, Project Atigi celebrates the expertise and heritage of craftsmanship that has helped Inuit to live in formidable climates and conditions.

Building on the success and impact of the inaugural collection, this year's expanded Project Atigi collection features 90-bespoke pieces, created by 18 Inuit designers from 12 communities across Inuit Nunangat. In partnership with Inuit Tapiriit Kanatami (ITK), Canada Goose commissioned this group of talented designers to each create a collection of five jackets which reflect their heritage, communities, and artisanship. The collection highlights the deep tradition of craftsmanship in the North, and each designer has shaped fabric into something functional and beautiful.

"Project Atigi was born in the North, created by the North and for the North," said Dani Reiss, president and CEO, Canada Goose. "We're leveraging our global platform to share Inuit craftsmanship with the world and to create social entrepreneurship opportunities in the communities that inspire us. When you purchase a Project Atigi parka, you're making an investment in the place and people that shape them."

Proceeds from the sales of the Project Atigi collection, which are expected to double last year's contribution, will benefit Inuit communities across Canada through ITK, the national Inuit representational organisation that works with the four Inuit regions of Inuit Nunangat. Through ITK, proceeds from last year's collection supported self-directed Inuit education, employment and cultural preservation programmes.

"The community support and response from participating in Project Atigi has been incredible. Being a part of this project for the second year has allowed me to showcase my designs with the world, while shining a light on our decades of tradition and craftsmanship," said Eileena Arragutainaq, Project Atigi designer and entrepreneur from Sanikiluaq, Nunavut.

The Project Atigi 2020 collection, which includes men's and women's styles will be showcased in select Canada Goose stores across North America and Europe.

Fibre2Fashion News Desk (SV)

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