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Charlotte Simone to debut new knitwear at Pure London
Jun '18
Charlotte Simone to debut new knitwear at Pure London
Famous British based label, Charlotte Simone, is set to debut its new limited collection of knitwear alongside its infamous ‘Popsicle’ scarves worn by Olivia Palermo, Rita Ora, Gigi and Bella Hadid, and Sienna Miller, at the Pure London show. Pure London, one of the leading festival of fashion, will be held from July 22 to 24, 2018, in London, UK.

Charlotte Beecham said, “The UK is one of our biggest markets and we see Pure London as the ideal platform to launch our new knitwear collection. I’m very excited to showcase our largest collection to date.”

Julie Driscoll, managing director at Pure London said, “The line-up this season is incredibly exciting for visitors. Buyers will discover new categories from their favourite brands, stand-out designs for the Instagram generation, as well as a host of emerging designers and brands that are putting sustainability and ethics at the heart of their businesses.”

The Max Mara Group will showcase Emme Marella, a fresh and versatile clothing line for every occasion featuring unique prints and contemporary separates. For SS19, the collection offers an eye-catching and bold mix of floral and geometric patterns.

The Holidolls brand, which creates fully embellished hand-crafted swimwear in the heart of Florence and at Pure London, will launch the new skin tone inspired pieces to its Jet collection as well as a resortwear range including dresses, trousers, and beach cover-ups.

New York based brand Naadam will showcase in the new Pure Conscious section alongside renowned ethical brands People Tree and Skunkfunk. Thaïs & Ströe, an apparel brand based in Bucharest, will also be present at the show.

Designed in England, NoLoGo-chic is for the woman who loves beauty and style. Created by designer Tina Malhamé, the unique collection is made in pure natural fabrics, adorned with embroidery, original colourful prints or hand-block printing using ancient techniques. This season they will be launching a fabulous new high designer resort range with beautiful embroideries on soft cotton.

British label, Foxology that strives to create desirable and sustainable clothing, taking traditional skills and techniques and updating them with contemporary design, will display the SS19 collection with fresh colours and styling to superfine merino classics.

International fashion brand for young self-confident women, TALLY WEiJL will continue to deliver the latest trends and innovative designs that have led to the company’s thirty-year success story. (GK)

Fibre2Fashion News Desk – India

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