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Chico's Fas enhances shopping with online engagement

18
Dec '18
Courtesy: Chico
Courtesy: Chico's Fas
Chico's Fas has implemented a suite of new digital engagement tools at designated Chico's, White House Black Market, Soma and Chico's Off the Rack locations in the US and Canada. The capabilities which are being implemented in partnership with Salesfloor, are likely to enable a highly personalised shopping experience and services, whether online or offline.

Salesfloor is a mobile platform designed for store associates to personalise customer experiences. The initiative will further the shopping experience of customers.

The new digital tools and apps include associate engagement tools to connect with customers via email, social media, and SMS/messaging apps, live shopping apps embedded on the websites for Chico's, White House Black Market, Soma and Chico's Off the Rack that allow online customers to receive curated looks as they are being assisted live by their local store associate and online storefronts to provide customers the ability to shop on an associate's personalized website with curated product recommendations and services.

The suite of engagement tools has already begun to roll out at select locations in the U.S. and will continue through the second quarter of 2019.

"We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device. These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands, to deliver a most amazing personal service," Ann Joyce, chief customer officer & EVP of Technology for Chico's FAS, said. (RR)

Fibre2Fashion News Desk – India


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