The brand highlights the fact that whether at work, at play or anywhere else, the essence of one’s personality both literally and figuratively is visible. The consumer profile for the brand is young professionals in the age group of 23- 35 years, urban youth who understand fashion and want to make a bold statement. The brand will be launched in more than 250 outlets with a combination of multi brand outlets and selective large format stores.
The unveiling of the logo garbed the eyeballs and was launched recently at an event held in Mumbai by Vijaylaxmi Poddar, managing director and Pooja Dhoot, director of Clothing Culture. Post the unique launch of the logo, the collection of Monte Bianco was displayed by some of the most talented and the exceptionally good looking models from the industry.
The showstopper for the evening, model-actor Dino Morea, added a touch of finesse to the event. He said, "Monte Bianco, is here to change the way we look at menswear. The fit and the comfort of the brand are to watch out for! It makes me look dapper and stylish and definitely gives me the Hatke look."
Clothing Culture Ltd is part of the Rs 4,500-crore conglomerate Balkrishna Industries. The company had launched the SIN Denim brand in 2013 and in a short span of three years it became one of the most innovative and the most youth centric brands. The brand SIN Denim also has many accolades to its name, with its presence in India, Middle East, Dubai and Sri Lanka. (KD)
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