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Cone Denim & Thread unveil sustainable denim fabric
25
Jan '18
Cone Denim & Thread unveil sustainable denim fabric
Cone Denim, a leading supplier of denim fabrics to top denim apparel brands, has partnered with Thread International to expand its S GENE collection with socially sustainable denim fabrics made with post-consumer recycled content. Thread is on a mission to end poverty by utilising waste as a resource and supporting responsible, traceable supply chains.

Cone Denim’s new S GENE +(Plus) with Thread offers the most advanced power stretch denim and adds to Cone’s SUSTAINBLUE collection of fabrics, an environmentally friendly collection comprised of denim constructions using recycled cotton, recycled polyester, and other sustainable yarns.

More than a sustainable product - Thread International’s First-Mile branded recycled polyester supports thousands of dignified jobs and income opportunities in Haiti, Honduras, and Taiwan. By transforming trash into usable products, the material fulfils the market’s growing demand for more eco-conscious products.

Kara Nicholas, vice president product design + marketing for Cone Denim said, “Our exclusive denim partnership with Thread International further affirms Cone Denim’s commitment to not just sustainability but also social responsibility. This exciting addition to Cone’s S GENE collection offers the authentic look and feel of traditional denim with advanced stretch, recovery and durability in an eco-friendly fabric. Consumers can feel good about these fabrics knowing that each yard is made with repurposed material that is creating jobs and supporting underdeveloped communities.” (GK)

Fibre2Fashion News Desk – India


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