Contemporary retail brand 'Yell' opens store in Mumbai

Company: Yell Retail India

Location: Kala Ghoda, Mumbai

Area: 375 sq ft

Product profile:  The store showcases spring summer collection varying from Nehru jackets to linen/cotton shirts, kurta and trousers for men along with assortment of dresses and kurta for women in breathable fabrics.

About the company: Yell Retail India is an established fashion label by Vipul and Divya Gupta, which caters to discerning men and women across urban India and around the globe. Founded in 2010, the brand deals in pure fabrics like 100 per cent linen during all seasons and pure wool during winter. The brand has its presence in Delhi such as Khan Market, Defence Colony and GK and plans to expand in Goa. (PA)

Fibre2Fashion News Desk – India