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Cordura unveils Authentic Alchemie 2.0 denim collection
24
Oct '17
Show Me You Care. Courtesy: Halfpoint via iStock/Cordura
Show Me You Care. Courtesy: Halfpoint via iStock/Cordura
Invista’s Cordura brand fabric has announced the debut of its latest denim trends collection, ‘Imagination Without Limitation’, as part of the ‘Authentic Alchemie’ denim series. The collection features the latest cutting-edge Cordura denims developed with inspiration from three key macro trends identified by MaterialsMove CEO and founder, Linda Keppinger.

Alongside the brand, Keppinger has identified trends that share the idea of nurturing and expressing individuality, enhancing self and community, and harnessing the collision of art and science. She drew inspiration from her life-long journeys across the globe, through her quest for knowledge and ongoing research and her exploration of the variety and impact of human experiences.

The three macro trends identified by Keppinger and Cordura brand – ‘Make it for Me’, ‘Show Me You Care’, and ‘Faster and Farther’ - are helping their authorised mills engineer denims of the future.

An expression of the Craft Movement, ‘Make it for Me’ trend appeals to the creative spirit and the desire to outwardly express what makes us unique. The drivers for this trend are authenticity and freedom of movement.

Heritage expressions and engineered stretch solutions including Cone Cordura Selvage Denim, Kaihara Cordura Selvage Denim, heavy-duty Artistic Milliners 15 osy Cordura denims and Cone SGene Cordura denim showcase this trend.

‘Show Me You Care’ trend focuses on evolving values, social and environmental consciousness, and how we as individuals can unite to make a difference. The drivers for this trend are sustainability and softened strength. Denims that are in it for the long haul are key with trend, like softened strength Cordura denims from Artistic Milliners made with Lenzing Tencel fibre. Also featured are lightweight stretch, supple performance Cordura denims with LYCRA DualFX fibre technology from Advance Denim and durable Cordura Combat Wool denims from Artistic Milliners.

Reshaping and expanding ideas and ourselves beyond what we thought possible for human experience is at the heart of ‘Faster and Farther’ trend. The drivers for this trend are extreme performance and hidden science. Denims with super-tech features like moisture management, temperature regulation, and lasting freshness help empower us to do and be more.

On trend ‘Imagination Without Limitation’ Cordura denims in the spotlight include Cordura TransDry denim in collaboration with Cotton Incorporated, Artistic Milliners Cordura denim with Dow Intellifresh for lasting freshness, Arvind speciality bi-stretch Cordura denims for commuter gear and super hardwearing, stretch Cordura denims from Kipas. (GK)

Fibre2Fashion News Desk – India


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