Cricketer Dwayne Bravo's apparel brand comes to India

23 May '18

2 min read

Courtesy: DJ Bravo 47

Dwayne Bravo, the West Indian Cricketer who is popularly known as DJ Bravo, has brought his apparel brand called DJ Bravo 47 to India, following the footsteps of some famous cricketers like Yuvraj Singh, Virat Kohli, Mahendra Singh Dhoni and Harbhajan Singh. 3 Big Dogs, a celebrity apparel company based in Singapore, co-owns the brand along with Bravo.

The brand will initially introduce t-shirts for men, women and kids in India. Track suits, hats and other accessories will also be launched under the brand within the next six months, said Luke Keech, managing director of 3 Big Dogs.

Cornerstone Sports, which manages Bravo in India, will market and distribute the brand in the country.

Bravo, who is a part of the Chennai Super Kings team in the ongoing Indian Premiere League (IPL), has a huge fan base in the country. He has brought the apparel brand to India with a view to share something that is close to his heart with his fans, Bravo told a leading Indian daily.

The official merchandise is already available online. The company is also in talks with some e-commerce platforms and organised retailers to sell the products in India, added Keech.

Fibre2Fashion News Desk – India

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