Home / Knowledge / News / Fashion / Crown-it mobile app to launch fashion category
Crown-it mobile app to launch fashion category
18
Feb '16
Mobile app Crown-it, a growing online to offline (O2O) platform with an 8 lakh consumer base, is set to add a fashion category to its wide basket of offerings ranging from movie tickets to pharmacy for people across Delhi NCR, Mumbai and Bengaluru.

According to Sameer Grover, Founder and CEO, Crown-it, the company has partnered with about 25 leading Indian fashion brands and some 50 regional players to make the launch of the merchant-mix model successful for users in Delhi NCR, Mumbai and Bengaluru to begin with.

Outlining the reasons for foraying into fashion, Grover said, “Fashion has the power to catapult sales in a competitive digital space and we didn't want to lose out on the immense potential it holds. So, we're offering our customers an opportunity to get their favourite brands home on attractive discounts. The good news is that no one will now have to wait for the sale season… By choosing the Crown-it app, they get to save on apparel and accessory purchases all around the year.”

Launched in mid-2014, Crown-it has seen widespread growth across seven cities including Delhi, Mumbai and Bengaluru. Crown-it offers its users crowns or cashback at local merchants which customers can by shopping online, booking movie tickets, paying their bills and much more. The retail program claims that over 8 Lac users and 15,000 merchants are listed on its O2O platform. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jan 2021

Belarus unveils five-year light industry plan

Bellegprom, the light industry concern of the Belarusian ministry of...

Pic: USDA/FAS

Textiles | On 23rd Jan 2021

US cotton exports rise on China demand: USDA report

Despite US cotton production falling 5 million bales from the...

Pic: Shutterstock

Apparel/Garments | On 23rd Jan 2021

Explore new markets for RMG industry: Bangladesh minister

Bangladesh commerce minister Tipu Munshi recently highlighted the...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Neeraj Sharma,

Neeraj Sharma

Headquartered in Surat, Gujarat, Orange O supplies digital textile...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search