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Daniel Grieder named CEO of Hugo Boss

19
Jun '20
Daniel Grieder
Daniel Grieder
The supervisory board of Hugo Boss, a German luxury fashion house, has appointed Daniel Grieder as future CEO of Hugo Boss for five years from June 1, 2021. Grieder will succeed Mark Langer, who is leaving the group on September 30, 2020. In the interim period, from October 1, 2020 to May 31, 2021, CFO Yves Müller will serve as managing board's spokesman.
 
“Daniel Grieder was our top choice for the position of CEO at Hugo Boss. His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing, and digitalisation make him the ideal candidate. He possesses all the qualities required to steer Hugo Boss back to sales and profit growth, and to increase the desirability of our brands for end-consumers,” Hermann Waldemer, chairman of the supervisory board of Hugo Boss said in a press release.
 
Hugo Boss is a fantastic organisation,” Daniel Grieder said. I'm arriving at an exciting time and eagerly looking forward to making my contribution to the further evolution of this German fashion icon. The company has very considerable potential. Together with my fellow members on the managing board and the experienced, highly qualified workforce, I will be doing everything within my power to tap this potential and lead Hugo Boss into a successful future.” 
 
Daniel Grieder (58) has been at home in the fashion industry for over 30 years, most of which he spent in various positions within the Tommy Hilfiger brand. Since 2014 Grieder has been CEO of Tommy Hilfiger Global & PVH Europe, where he made a significant contribution to the company's positive sales and earnings development. While maintaining a strong focus on product, Grieder has driven digitalisation and other innovative projects; he also put a number of key sustainability initiatives into practice at Tommy Hilfiger.

Fibre2Fashion News Desk (JL)


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