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Decathlon expands its presence with biggest store in UP

31
Jul '19
Pic: Decathlon
Pic: Decathlon
Brand: Decathlon                                     

Company: Decathlon Group

Location: DLF Mall of India, Noida, UP

Area: 3,000 sq ft

Product profile: The store offers sportswear and sports equipment.

Store design | Interiors & VM | Fixtures: The store not only offers an experience of interiors and activities but also banks on digital services such as self-checkout counter scan and pay app for billing.  

The store has dedicated sections for women, men, children and teenagers for fitness enthusiast while the community space provides an opportunity to practice fitness activities like golf, simulator zone or skating ring.

About the company: Decathlon is one of the world's largest sporting goods manufacturers and retailers. The brand has been been operating around 12 outlets in the national capital, its nearby regions, and 70 outlets across India since its inception in 2009 and is still expanding to increase the accessibility of fitness and sport to create a fitness revolution in India. Decathlon is like a sportsman's paradise containing 50 sports and more than 5,000 sports products under one roof. (PA)

Fibre2Fashion News Desk – India


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